| Mr. Swaminathan Santham,|
CEO, Adrenalin eSystems
Every organization wants to have motivated and engaged workers. In fact the recent reports from Gallup research cited that only about 13% of organization’s population is engaged worldwide. In other words, only one in eight employees are engaged. Rest are psychologically committed to their jobs and are likely to be making committed positive contributions.
To me, this is a huge loss of productivity thereby affecting the credibility of organization in terms of unhappy customers or not able to drive the business results.
The bulk of employees (63%) are “not engaged” meaning they lack motivation and are less likely to invest discretionary efforts in organizational goals and outcomes. 24% are “actively disengaged”, indicating they are unhappy and unproductive at work and liable to spread negativity to customers.
Does this mean that organizations are not engaging employees with rewards & recognition programs? The answer obviously is “yes”. Gartner’s Dec.2013 Study, “Social Employee Recognition Systems reward the business with results”, evaluated the approaches companies are to manage worker performance and inspire greater productivity.
The report cites that organizations spend as much as 2% of their payroll budgets on reward or recognition programs. Despite these investments, these programs are not generally successful. Gartner concludes that the programs have a number of flaws:
- Infrequency - Without consistent, continual recognition program, business to make their engagement initiatives a visible, tangible aspect of their culture.
- Focus on longevity - Many reward strategies recognized tenure and this could naturally have a negative impact on the workforce as a whole as seniority will be valued over other important attributes.
- Fleeting Rewards - - Monetary gifts & other prizes are just not that memorable after the fact. Extrinsic motivations may work to inspire short term efforts, but they want faster commitment and passion that create sustainable results through better engagement efforts.
Social recognition: A new & forward looking approach that encourages good behavior and encourages people to live up to organization core values.
Clearly, employee rewards were not effective for many long years; these strategies were all that was out there. A new, forward looking strategy is emerging and it has potential to be next generation.
Social Recognition platforms like, Adrenalin SMILE, evoke intrinsic motivation to fuel sustained commitment and passion. The approach laid out in this platform is based on a gamification concept. It encourages all employees in the organization to reward their colleagues with points whenever they spot a good behavior, team work, Impressive show, Good job and work excellence etc. The system user uses a gamification in the form of rewarding points and builds a unique identifier called “Adrenalin Quotient (AQ)” besides virtual gifts.
These recognition can be in the organizations wall called (Smile Corner). By virtue of earning point, the employees could earn badges or part of unique club. Other employees can come to this wall (Smile Corner) & post their feedback against such recognition's.
This makes the employee feel validated, encouraged and more importantly valued when they know their thoughts and hard work are respected. The end result, is a more actively engaged workforce.
The employees can go on to redeem there earned points from the organization’s e-store for the merchandise of their interest.
By marrying the rewards and a thought process of continual recognition process, organizations can give out extrinsic incentives like gifts from their e-store which can be powerful reinforcement for intrinsic motivation. The important thing is to have a comprehensive strategy that builds passion and commitment, adding lasting meaning to otherwise superficial programs.